Monday, May 31, 2010

Westerly Art Festival May 29th and 30th.

What an amazing weekend.

The Virtu Westerly Art Festival was held this past memorial day weekend in Wilcox Park, Westerly RI. Having hundreds of attendee's, I met so many amazing people, supporters and now tape enthusiasts!

While tape was definitely the attention getter, it was a great way to get people into my space to enjoy the rest of the whimsical creations that were just waiting to be discovered.

As you can see from the display, I had my two biggest price points out front to draw attention. I wish I had a hidden camera on the easel that held them because it was so funny for me to watch people's reactions as they discovered that these creations were indeed made from rolled masking tape.

Last week before the show, I had a very productive week creating ten new pieces for this show. Only two remain.

I am glad I have been keeping up with my antiquing or as some of my loved ones call it, "crap collecting" because all of my antique boxes were the first things to sell.

I can understand why the customers appreciate them the most, but the trend I noticed was the reaction that these pieces were giving.

Many customers had stories of what my work reminds them of. Like a grandmother that used to have boxes like this to hold their favorite dominos as a child, or a suitcase that reminded them of a trip they took as an adolescent, etc. 
The thing I've discovered about using old things and giving them a chance to live again is that it gives customers a strong sense of nostalgia. 

Who would of thought.

After this show especially, I discovered that because of the versatility of my work, it really could draw the attention of any gender and any age. This is a huge advantage.

Also because of the certain personality and charm I try to create all of my art with, it reminds customers of people that they love. I hear all the time "Oh, I wish my daughter was here to see this, she would love it" or "Oh, this reminds me so much of John, it would be perfect for a housewarming gift". I could go on and on.

Relation is a huge selling point of my work. Whether its how I relate to the customer, or how my work does... I feel as if I now have a following of Lucchiola lovers.

And I couldn't be happier.

Wonderful to have met all of you this weekend, and keep checking in I'm always doing something new and exciting :)

Love and Light,
Sarah Anne.


  1. Hi Sarah -
    While I admired the rolled tape work, I REALLY loved your mixed media prints. I purchased the orange hair woman and she is in the process of being matted and framed to hang in my art studio. Keep up your great work!

  2. Hi Sarah~
    I just wanted you to know how much I LOVE the rolled tape box I bought from you at Virtu! I have been showing it off like crazy and everyone loves it. It has also been fun reading your blog. Best of luck to you!