So here she is! The new logo, brand and business card!
Ugh, this has been such a great and taxing assignment. I finally have the opportunity to create something great for myself and the possibilities just became limitless. So I decided to determine some keywords for my brand and then afterward see if they image matches up.
I wanted a strong Retro influence on the logo, but also a handmade and fun feel. I wanted the hand drawn font and fireflies to add the feeling of lightheartedness along with the use of complimentary colors. Between the textures and colors I really tried to create a cohesive brand for myself.